Growth Notes · AI search for dermatology practices
How to get your dermatology practice recommended by ChatGPT
Patients ask ChatGPT who to see for Botox, acne or a skin check. Here's why dermatologists already have an edge, and how your practice gets named.
By Monica Hacker, fractional CMO · October 26, 2026
The short answer
You already have the edge. Make it visible.
In my Miami and New York tests, dermatologists and surgeons took about half of all Botox and lip filler picks.
The practices ChatGPT names make their physicians, credentials, treatments and reviews easy to find and easy to verify.
What I found
Doctors take about half the injectable picks.
Across 30 ChatGPT answers in Miami and New York, dermatologists and surgeons accounted for 13 of 24 Miami picks and 13 of 27 New York picks for Botox and lip filler.
Step one
Check where you stand
Ask like a patient
Ask ChatGPT who to see for your top treatments in your city, in a fresh chat, a few times. Note who gets named and whether you do.
Check your physicians by name
Ask about each of your doctors by name. ChatGPT often names the doctor, not just the practice.
Check your neighborhood
In my New York tests, ChatGPT picked practices near the person asking. Run the same question for each area you serve.
Ran this and didn't like what you saw? That's exactly what I fix.
Book a call →Step two
Get on the list
Put your physicians front and center
Every dermatologist gets a page: board certification, training, the treatments they personally perform, and a real photo.
Give every treatment its own page
Acne, eczema and skin checks belong on different pages from Botox, filler and lasers. Say who it's for, who performs it, and what a first visit looks like.
Build reviews where patients look
Keep Google, Healthgrades, Zocdoc, RealSelf and Yelp complete, respond to reviews, and stay within the rules on claims and testimonials.
Is ChatGPT sending patients to you,
or the practice down the street?
Let's find out.
My AI Visibility Check tests the questions your customers ask, shows who gets recommended instead of you, and gives you a prioritized fix list. $2,500, done in 5 days.
Book a call →Or see how I work with dermatology practices.
Monica Hacker, fractional CMO for CPG, ecommerce, beauty and wellness, and healthcare brands. I run these tests myself and rerun them every month.
Questions people ask me
Does ChatGPT recommend dermatologists over med spas?
For Botox and lip filler, often yes. In my Miami and New York tests, dermatologists and surgeons took about half of the injectable picks.
How does a dermatology practice get recommended by ChatGPT?
Make your physicians, credentials and treatments easy to find with a page for each, keep your listings complete, and build reviews that name the treatment.
Does location matter?
Yes. In my New York tests, ChatGPT favored practices near the person asking, so each location and neighborhood needs to be clear.
Want to know if ChatGPT is naming your practice?
Book a call →