About
Hi, I'm Monica.
I've spent 10 years building growth for brands like Stitch Fix, Huggies and Summer Fridays. Now I bring that directly to brands that need a CMO in the room, not another vendor.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
Aaron, Growth Director, HuggiesI started in fashion, not in a spreadsheet.
I started my career in fashion brand management, learning what makes people notice a brand, connect with it, and ultimately buy. From there, I spent five years on the agency side at Forward Progress and NoGood, leading paid acquisition, retention, and growth for brands like Summer Fridays and Centrust Bank.
Over the years, I kept seeing the same challenge. Brands had talented teams, agencies, and plenty of marketing happening, but no one connecting it all. Paid media, retention, and the website were working in silos, without someone owning the bigger picture or being accountable for the results.
That's what led me to start Hacker House.
Today, I work directly with founders and teams as their fractional CMO, bringing strategy, leadership, and hands-on execution together. I look at the entire business, figure out what's working and what isn't, and build smarter systems, including AI, to make marketing more efficient and scalable.
I keep my client roster small intentionally. When you work with me, you get me. I'm involved in the day-to-day, close to the numbers, and invested in building something that works long term.
“She helped us look at growth in a completely different way. She is strategic, but she is also very much in the weeds when she needs to be, which is exactly what we needed.”
The Dove AgencyReviews
What clients say.
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it. One of those people you can hand something to and know it's going to get figured out.”
Aaron, Growth Director, Huggies“A really rare mix of brand instinct and performance expertise. She understood the brand immediately, but she was always thinking about the business behind it.”
Summer Fridays“She brought a level of clarity and ownership to our marketing that we were missing. She thinks beyond marketing metrics and keeps the focus on generating actual business.”
Centrust BankMore reviews on my Upwork profile.
Want to work together?
I'm always up for a real conversation about where you are and where you want to go. No pitch, no pressure.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
Quick facts about Monica Hacker
Role: Fractional CMO and founder of Hacker House
Works with: CPG, ecommerce, beauty and wellness, and healthcare brands, from building the marketing foundation to scaling what works
Brands built growth for: Stitch Fix, Huggies, Summer Fridays, Centrust Bank, Luce Divina
Engagements: Fractional CMO retainers from $8,500 a month, Growth Audits from $2,500
Based in: New York and Miami, working with brands across the US
Background: About 10 years in growth marketing, 5 of them agency side at Forward Progress and NoGood; started as a brand manager in fashion
Known for: Full funnel growth (paid, retention, conversion) and building the AI growth systems a brand's marketing runs on
Listed: #3 of 12 fractional CMOs serving Miami, thecmo.com, October 2026
Find her: LinkedIn, Go Fractional, Google, Upwork