Research · The ChatGPT Skincare Index
Which skincare brands ChatGPT recommends
Shoppers ask ChatGPT which skincare brand to buy, and it answers with four or five names. I asked five common skincare questions, three times each, to see who gets named and where there is still room.
By Monica Hacker, fractional CMO · Updated October 26, 2026 · 15 ChatGPT answers
The numbers
What 15 answers showed
answers named La Roche-Posay, the most recommended brand in my tests.
sensitive skin answers named the exact same five brands.
different brands showed up across three "clean skincare" answers, the most open question I tested.
Who got named
BrandAnswers naming it
- La Roche-Posay10 of 15
- CeraVe8 of 15
- SkinCeuticals6 of 15
- Paula's Choice5 of 15
- The Ordinary4 of 15
- Avène4 of 15
- Vanicream4 of 15
What stood out
Dermatologist brands own the basics
For acne and sensitive skin, ChatGPT went back to the same pharmacy brands every time: La Roche-Posay, CeraVe, Avène and Vanicream.
Luxury is a closed list
SkinCeuticals, Augustinus Bader, La Mer and Tatcha appeared in all three luxury answers.
Clean skincare is the open lane
Twelve different brands appeared across three answers, including Cocokind, OSEA, True Botanicals and Dieux. This is where newer brands can still break in.
Ingredients come before brands
On anti aging and acne, ChatGPT opened with ingredients and routine basics, like retinoids, vitamin C and SPF, before naming a single brand.
Is ChatGPT recommending your brand?
Book a call →The questions I asked
Five questions, three runs each
Best skincare brand for anti aging
Best clean skincare brands
Best skincare brand for acne prone skin
Best luxury skincare brand worth the money
Best skincare brand for sensitive skin
What I'd fix first
Own one concern and one ingredient, and say it plainly.
The brands ChatGPT names are easy to connect to a specific skin concern. Give each hero product a page that names the concern, the active and the strength, then get that same story onto retailer pages and editorial lists.
Read the full playbook: how to get your skincare brand recommended by ChatGPT.
Is ChatGPT recommending your brand,
or the one next to you on the shelf?
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My AI Visibility Check tests the questions your customers ask, shows who gets recommended instead of you, and gives you a prioritized fix list. $2,500, done in 5 days.
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Monica Hacker, fractional CMO for CPG, ecommerce, beauty and wellness, and healthcare brands. I run these tests myself and rerun them every month.
Questions people ask me
Which skincare brand does ChatGPT recommend most?
In my October 2026 tests, La Roche-Posay was named in 10 of 15 answers, followed by CeraVe in 8.
Can a new skincare brand get recommended by ChatGPT?
Yes, but not everywhere. Clean skincare was the most open question in my tests, with twelve different brands named across three answers. Acne, sensitive skin and luxury answers barely changed.
How was the ChatGPT Skincare Index tested?
Five shopper style questions, each asked three times in fresh ChatGPT chats with no history. I count how often each brand is named.
Want to know where your skincare brand stands in ChatGPT?
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