01
Growth strategy and the number
A plan tied to revenue and margin, a budget that follows what works, and monthly business reviews with clear next moves.
Fractional CMO in New York
A New York fractional CMO for consumer and healthcare brands.
I’m Monica Hacker. I’m based in New York and Miami, and I lead growth as a fractional CMO for CPG, ecommerce, beauty and wellness, and healthcare brands. One senior person accountable for the number, without the full time hire.
New York and Miami. Working with brands across the US.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
Aaron, Growth Director, HuggiesWho I work with here
New York brands starting from scratch or ready to scale.
Most New York brands I talk to already have the pieces: an in house team, an agency, a strong product, sometimes retail distribution. What’s missing is a senior owner who connects paid, retention, the site and the offer, and answers for revenue.
I work with CPG and better for you brands, DTC and Shopify brands, beauty, skincare and wellness brands, and New York practices that sell to patients, like dermatology, med spas and aesthetic clinics.
What I run
What a New York engagement covers.
02
Paid, retention and conversion as one system
Google, Meta, LinkedIn and CTV, email and SMS, and the site and checkout behind them, run against one set of numbers.
03
Leadership for your team and agencies
Clear priorities, better briefs and one accountable lead, so the people you already pay get more done.
Local research
What New York patients hear from ChatGPT.
I track what ChatGPT recommends to New Yorkers. In my October 2026 test of 15 answers about med spas, Botox, lip filler and laser in New York, one med spa was named in 12 of 15 answers, and dermatologists took 13 of 27 Botox and lip filler picks. If your practice isn’t on that list, that’s fixable.
See the full results in the ChatGPT Med Spa Index for New York.
How much does a fractional CMO cost in New York?
Mine starts at $8,500 a month, with a 4 month minimum and a review at month 3. Across 19 US providers that publish prices, the median starting retainer is $6K a month and the median top tier is $13K.
Do you only work with New York brands?
No. I’m based in New York and Miami and work with brands across the US. Being here helps when an in person working session is useful.
Which New York industries do you work with?
CPG and food and beverage, DTC and ecommerce, beauty, skincare and wellness, and healthcare practices such as dermatology, med spas and aesthetic clinics.
How fast can you start?
Within two weeks of signing. Month one is the audit, the plan and the reporting system running underneath it.
Growing a brand in New York?
I take on a few new clients each quarter. Thirty minutes, bring your numbers or just the problem, and you’ll leave knowing what I’d fix first.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
