01
Meta and Instagram
Campaign architecture, audiences, creative testing and budget calls. Founder led video and product proof usually beat polished brand spots, and the testing shows it.
Paid media consultant
Paid media that answers to real revenue, not the ad platform.
I run Meta, Google, LinkedIn and CTV for CPG, ecommerce, beauty and wellness, and healthcare brands. I've managed more than $10M in ad spend and owned strategy on accounts spending $500K a month. Every decision gets checked against what actually landed in Shopify or your CRM.
I'm Monica Hacker, a paid media consultant and fractional CMO in New York and Miami. I led the Huggies account and rebuilt a luxury wellness brand's ads from zero ad driven sales to 7.2x ecommerce revenue.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
Aaron, Growth Director, HuggiesWhat I run
Meta and Google ads, plus the channels that scale past them.
02
Brand and non brand search, Shopping and Performance Max, sized on the orders Meta did not already claim, so you stop paying twice for the same customer.
03
LinkedIn, CTV and programmatic
For B2B, healthcare and bigger brands: LinkedIn, CTV and programmatic buys through DV360 and The Trade Desk when reach is the next lever.
The problem with most ad reporting
Every platform says it is working. Your bank account decides.
Meta and Google both take credit for the same sale. Add a pixel that fires twice and the dashboard can show two or three purchases for every real order. I have seen exactly that on accounts I inherited. Budget then flows to whatever reports best, not to what pays.
So I reconcile platform numbers to real revenue every week. Spend is judged on MER, cost per real order, customer lifetime value and contribution margin. When a channel is overclaiming, the budget moves, even if it is the channel I run.
How an engagement runs
The first 90 days of paid media with me.
1
Fix the measurement first
Audit the pixel, Conversions API, Google tags and Shopify or CRM data until the numbers agree. Nothing gets scaled on numbers we cannot trust.
2
Rebuild the account around what sells
Consolidate campaigns, cut what never converted, and rebuild around the products, offers and audiences that bring in paying customers.
3
Test creative on purpose
A testing plan with a question behind each ad, so you learn which angles and formats sell, not just which one had the lowest cost per click.
4
Fix where the clicks land
Landing page and checkout fixes, because the cheapest way to lower cost per order is to convert more of the traffic you already pay for.
5
Scale with a rule
Budget goes up when cost per real order and payback hold, and comes down when they do not. You see the reasoning in every report.
Who it fits
Brands already spending, or ready to start properly.
Most brands I work with are spending on ads and not sure what is paying for itself. Some are starting fresh and want the account built right the first time. Either way, you get a senior person running the account and your agency or media buyers held to the number, not a junior buyer learning on your budget.
If you need someone to own the whole growth number, not just paid, that is my fractional CMO seat. Paid media management starts at $4,500 a month with a 3 month minimum. Pricing is set by your spend and channels, and you'll know the number before we start. Ad spend is separate.
How much does a paid media consultant cost?
My paid media management starts at $4,500 a month with a 3 month minimum. Pricing is set by your spend and channels, and you'll know the number before we start. Ad spend and outside creative production are separate.
Do you run Meta and Google ads yourself?
Yes. I build and run the campaigns, or I direct your media buyers or agency and challenge their recommendations. Either way I own the plan and the result.
Which brands do you run paid media for?
CPG, ecommerce, beauty and wellness, and healthcare brands. That includes Shopify brands, subscription brands, med spas and regulated health categories.
How do you know if ads are actually working?
I reconcile platform reported conversions to real orders in Shopify or your CRM, then judge spend on MER, cost per real order, lifetime value and contribution margin.
Can you work with our existing agency?
Yes. Often the fastest win is giving the agency one clear plan and one number to hit, then checking their reporting against real revenue.
Want a second opinion on your ad account?
Bring your spend and your Shopify or CRM numbers. In thirty minutes you'll know what's paying for itself and what isn't.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
