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Patients and customers by offer
Acquisition planned by treatment, product line or service, so budget follows what actually books or sells.
Fractional CMO in Miami
A Miami fractional CMO for beauty, wellness and healthcare brands.
I’m Monica Hacker. I split my time between Miami and New York, and I lead growth as a fractional CMO for CPG, ecommerce, beauty and wellness, and healthcare brands. Senior leadership and one accountable owner for the number, without the full time hire.
Listed #3 of 12 fractional CMOs serving Miami by thecmo.com, October 2026.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
Aaron, Growth Director, HuggiesWho I work with here
Miami brands and practices that are ready to grow.
I work with Miami beauty, wellness and fitness brands, consumer brands selling online, and practices that sell to patients: med spas, aesthetic clinics, dermatology and plastic surgery.
The pattern is usually the same. The brand is strong and the spend is real, but paid, retention, the booking or checkout flow and the reporting are run by different people with no one owning the result. That’s the seat I take.
What I run
What a Miami engagement covers.
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The funnel behind the ads
Landing pages, booking and checkout, follow up and memberships, fixed where people drop before they buy.
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One owner for the number
Monthly business reviews, one plan for your team and agencies, and someone senior accountable for revenue.
Local research
What Miami patients hear from ChatGPT.
In my October 2026 test of 15 ChatGPT answers about med spas, Botox, lip filler and laser in Miami, one med spa was named in 7 of 15 answers, and dermatologists and surgeons took 13 of 24 Botox and lip filler picks. The list is short, and it changes. Getting on it is part of the work.
See the full results in the ChatGPT Med Spa Index for Miami.
How much does a fractional CMO cost in Miami?
Mine starts at $8,500 a month, with a 4 month minimum and a review at month 3. Across 19 US providers that publish prices, the median starting retainer is $6K a month.
Are you based in Miami?
I split my time between Miami and New York and work with brands across the US.
Which Miami businesses do you work with?
Beauty, skincare, wellness and fitness brands, consumer brands selling online, and practices such as med spas, aesthetic clinics, dermatology and plastic surgery.
Where should a Miami practice start?
With a Growth Audit: $2,500, delivered in 5 days. It shows where patients come from, what they cost and where they drop before booking.
Growing a brand or practice in Miami?
I take on a few new clients each quarter. Thirty minutes, bring your numbers or just the problem, and you’ll leave knowing what I’d fix first.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
