Growth marketing consultant
Growth stalled? You need someone who finds the real constraint.
When a brand stops growing, it's rarely one broken channel. I work as a growth marketing consultant and fractional head of growth: I find what is actually holding revenue back across paid, retention and conversion, fix it in priority order, and own the number while I do.
I'm Monica Hacker, fractional CMO for CPG, ecommerce, beauty and wellness, and healthcare brands. About ten years in growth marketing, with brands including Stitch Fix, Huggies and Summer Fridays.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
Aaron, Growth Director, HuggiesWhere growth usually stalls
Five places I look first.
Acquisition got expensive
Cost per customer crept up and the account kept spending into it. Usually creative fatigue, overlapping campaigns or tracking that overclaims.
Customers don't come back
The brand is refilling a leaky bucket. Repeat purchase is low and nobody owns it.
The site loses buyers
Traffic arrives and leaves. Product pages, offers or checkout are costing more sales than any channel brings in.
The numbers don't agree
Platforms, Shopify and finance each tell a different story, so every budget call is a guess.
Nobody owns the total
Agency, freelancers and the team each run a piece. Decisions default to whoever spoke last.
Who to hire
Growth marketing consultant, head of growth or fractional CMO?
Same problem, different seats. Here is how I think about it for a brand doing a few million a year.
| What they do | Best when | |
|---|---|---|
| Growth Audit | A five day diagnosis of what is working, what is not and what to fix first. $2,500. | You want the answer before you commit to anyone |
| Fractional head of growth | Runs paid, retention and conversion experiments hands on, part time | The strategy is mostly clear and you need someone senior to execute and test |
| Fractional CMO | Owns the whole growth plan and number, leads the team and agencies | You need someone to decide what to do, not just do it |
| Full time hire | The same seat, every day | Marketing is big enough to need a full time leader |
Most brands I talk to at this stage start with the Growth Audit. My fractional CMO engagement starts at $8,500 a month. See fractional CMO vs agency for the full comparison.
What working together looks like
Diagnosis, then a short list, then the work.
The first two weeks are about the numbers: where customers come from, what they cost, what they are worth and where they drop. Then you get a short list of the changes that move revenue, in order, with the reasoning.
Then I do the work, or lead the people doing it. Paid gets rebuilt around real revenue, retention gets an owner, the site gets fixed where it leaks, and you get one monthly view of what moved and why.
What does a growth marketing consultant do?
Finds what is holding revenue back across acquisition, retention and conversion, then fixes it in priority order and measures the result against real revenue.
Should a $3M brand hire a fractional head of growth or a fractional CMO?
If you know what to do and need senior hands, a head of growth. If nobody owns the plan and the number, a fractional CMO. A Growth Audit tells you which one you need.
How much does a growth marketing consultant cost?
My Growth Audit is $2,500 and takes five days. Ongoing fractional CMO work starts at $8,500 a month, and paid media management from $4,500 a month.
Which brands do you work with?
CPG, ecommerce, beauty and wellness, and healthcare brands, whether you are building from the ground up or ready to grow.
Where are you based?
New York and Miami. I work with brands across the US.
Growth stalled and not sure why?
Bring your numbers, or just bring the problem. You'll leave knowing what I'd look at first.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
