01
Paid tuned to store margin
Meta and Google structured for creative testing and scale, budgets set against contribution margin from the store data, and attribution you can actually make decisions on.
Fractional CMO for Shopify brands
A fractional CMO for Shopify brands that have the stack and still don't have the growth.
I'm Monica Hacker, a fractional CMO for Shopify brands. Paid acquisition, Klaviyo email and SMS, conversion on the store and the AI system that connects it all, with one senior person accountable for the number.
Part of my DTC and ecommerce practice. Based in New York and Miami.
The pattern
Shopify brands have every tool. What they don't have is anyone connecting them.
By the time a Shopify founder calls me there's usually a stack that would embarrass a Fortune 500 marketing team. Shopify, Klaviyo, a subscription app, a reviews app, a post purchase upsell app, Meta and Google, a Triple Whale or Northbeam dashboard nobody trusts. And growth is flat, because each tool is run by a different freelancer and nobody is reading the whole picture.
The Shopify economics are the DTC economics: contribution margin by channel, repeat rate, AOV and the second order. The difference is the data is right there. Shopify plus Klaviyo plus the ad platforms tell you exactly where growth leaks, if someone senior sits down and reads them together.
So that's what I do first. Pull the store, the flows and the ad accounts into one view, find where the margin is going, and rebuild the priorities around it. Then the AI system keeps that view current every week without anyone exporting a CSV.
What I run
How an engagement usually works.
02
Klaviyo that earns its keep
Flows rebuilt around repeat purchase and replenishment, segmentation that uses what Shopify already knows, SMS that isn't spam, and a campaign calendar that's not just promos.
03
A store that converts at full price
Product pages, bundles, upsells and checkout tuned around how your customer decides. Fewer discounts, higher AOV, a second order that's the default.
Who this is for
Shopify founders I tend to work best with.
A Shopify brand that is already spending on growth, with a stack that's mostly right, a small team or a few freelancers, and nobody senior owning the number across all of it.
I work natively in Shopify, Klaviyo, Meta and Google and I build the AI growth system on top of them, so reporting writes itself and the first pass of the work runs without you.
This sits inside my DTC and ecommerce practice. Not sure where you stand? Drop your store into the free audit and I'll send you three things I'd tighten up.
Where to start
Start with a Shopify Growth Audit.
A read across your store, Klaviyo and ad accounts together: where the margin is going, where the funnel leaks and what to fix first. Delivered in 7 to 10 days with a recorded walkthrough.
What I look at first
- Acquisition: contribution margin by channel from the store data, not platform ROAS
- Store: where product pages, cart and checkout lose the sale
- Klaviyo: which flows earn revenue, which don't exist, and what segmentation is missing
- Customer behavior: repeat rate, time to second order, AOV and LTV
- The verdict: where growth is leaking and what to fix first
Starting at $1,500
Delivered in 7 to 10 days
Credited toward your first month if you move to a retainer.
Fair questions
What Shopify founders ask me first.
What does a fractional CMO do for a Shopify brand?
Owns the growth number across paid, Klaviyo, the store and retention, leads whoever is doing the work, and reports on what is actually driving profitable revenue. With me you also get the AI growth system connecting Shopify, Klaviyo and the ad accounts.
How much does a fractional CMO cost for a Shopify brand?
From $8,500 a month for about 10 to 12 hours a week, 4 month minimum, review at month 3. Paid acquisition on its own from $4,500 a month. A Growth Audit is $1,500 and credited toward your first month.
Do you work inside Klaviyo yourself?
Yes. Flows, segmentation, campaigns and SMS. I've run Klaviyo for brands directly and I connect it to the reporting system so email revenue is measured against everything else.
Which attribution tool should I use?
The one you'll actually trust. Most of the time the answer is contribution margin from Shopify by channel plus platform data as a directional signal, not a third dashboard. I'll tell you if your setup needs more than that.
Do you also work with brands on other platforms?
Yes. Shopify is the most common, and the playbook works on any DTC stack. See my page on fractional CMO for DTC and ecommerce brands.
Let's connect the stack to the number.
I take on a few new clients each quarter. If you're building a Shopify brand that's real, let's talk.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.