01
Acquisition by player
Paid social and search split by beginners, upgraders and club players, with creative that shows the game, not just the gear.
Fractional CMO for padel and tennis brands
Marketing leadership for padel and tennis brands growing with the sport.
I'm Monica Hacker, a fractional CMO for racket sports brands: rackets and gear, apparel, accessories and clubs. Paid acquisition that finds real players, community that does the selling, repeat purchase, and one senior person accountable for the number.
Part of my DTC and ecommerce work. Based in New York and Miami.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
HuggiesThe pattern
Most racket sports marketing chases the sport instead of the player.
Padel is new to a lot of American players, and most tennis players already have a brand they trust. The usual setup is a Meta account targeting anyone who likes tennis, a few creator posts, and a site written for experts. Beginners don't know which racket to buy. Regulars buy once, then buy balls and grips somewhere else.
So I start with how players actually buy. Who is new to the game and who is upgrading, which products bring people back, and where clubs and coaches already decide what people buy. Then the plan, in priority order.
What I run
How an engagement usually works.
02
Clubs, coaches and community
Partnerships with clubs, coaches and local leagues, creators who actually play, and events that turn into customers.
03
Repeat purchase
Balls, grips, shoes and apparel on the rhythm people actually play, through email, SMS and bundles, with reporting on repeat rate.
Who this is for
Who I tend to work best with.
A padel or tennis brand selling rackets, gear, apparel or accessories online and in shops, or a club or court operator, with real media spend and a team or agency producing traffic that doesn't turn into repeat customers. Usually the founder plays, and what's missing is someone senior who owns the number.
This sits inside my DTC and ecommerce work. I also go deeper on fashion and apparel brands and fitness and wellness brands.
Where to start
Start with a Padel and Tennis Growth Audit.
A prioritized read on acquisition, conversion, repeat purchase and community, delivered in 5 days.
What I look at first
- Acquisition: which players you reach and what each customer costs
- Conversion: where shoppers drop between the ad and checkout
- Repeat purchase: who comes back for balls, grips and gear, and who doesn't
- Community: what clubs, coaches and creators are worth to you
- The verdict: where growth is leaking and what to fix first
Starting at $1,500
Delivered in 5 days
What does a fractional CMO do for a padel or tennis brand?
Owns growth end to end: strategy, paid acquisition, club and creator partnerships, the site and checkout, repeat purchase, and reporting on what a customer is worth. With me you also get the AI system that keeps the reporting and first pass work running.
How much does a fractional CMO cost for a padel or tennis brand?
From $8,500 a month, 4 month minimum, review at month 3. Paid acquisition on its own from $4,500 a month. A Growth Audit is $1,500, and it's how most engagements kick off.
Do you work with padel clubs and court operators?
Yes. A club's number is court bookings and memberships instead of orders, but the problem is the same: getting new players in and keeping them playing. The plan tracks what a new member costs and how many stay.
Do you work with brands launching in the US?
Yes. Many padel brands start in Europe and are new to American players. The work starts with who the first buyers are, usually clubs and tennis players picking up padel, and builds from there.
What I do
Four ways to work with me.
Let's turn players into repeat customers.
I take on a few new clients each quarter. If your brand is ready to grow, let's talk.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
