01
Acquisition and creative
Meta, Google and creator content with a testing calendar that keeps up with drops and seasons.
Fractional CMO for fashion and apparel brands
Marketing leadership for fashion and apparel brands that want growth with margin.
I'm Monica Hacker. I started my career as a brand manager in fashion and built growth for Stitch Fix. Now I work as a fractional CMO for clothing and apparel brands: paid, retention, drops, returns and the AI system that runs it, with one senior person accountable for the number.
Part of my DTC and ecommerce work. Based in New York and Miami.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
HuggiesThe pattern
In fashion, revenue can grow while profit shrinks.
The usual picture: Meta carries the business, every collection needs a discount to sell through, and returns quietly eat the margin. Email goes to everyone. Nobody can say what a customer is worth after returns.
So I start with the economics. What a customer is worth after returns and discounts, which products bring people back, how fit and sizing drive returns, and where creative fatigue is costing you. Then the plan, in priority order.
What I run
How an engagement usually works.
02
Retention and drops
Email and SMS built around launches, restocks and what each customer actually buys.
03
Margin protection
Discount discipline, fewer returns through better fit guidance and product pages, and reporting on profit after returns.
Who this is for
Who I tend to work best with.
A clothing, apparel or accessories brand selling online, already spending on growth, with a team or an agency and nobody senior connecting the pieces.
This sits inside my DTC and ecommerce work. Running on Shopify? See fractional CMO for Shopify brands.
Where to start
Start with a CPG & Ecommerce Growth Audit.
A prioritized read on acquisition, margin after returns, retention and discovery, delivered in 5 days.
What I look at first
- Acquisition: what each channel brings in and what it costs
- Margin: discounts and returns, and what's left after them
- Retention: repeat rate, drops and what brings people back
- Discovery: whether Google and AI answers recommend you
- The verdict: where growth is leaking and what to fix first
Starting at $1,500
Delivered in 5 days
What does a fractional CMO do for a fashion brand?
Owns growth end to end: paid and creators, drops and retention, discount and returns strategy, and reporting on profit after returns.
How much does a fractional CMO cost for a fashion brand?
From $8,500 a month, 4 month minimum, review at month 3. Paid acquisition on its own from $4,500 a month. A Growth Audit is $1,500, and it's how most engagements kick off.
How do you reduce returns?
Better fit guidance, honest product pages and photography, and a close look at which products and customers drive returns. The audit shows what returns are costing you.
Do you work with luxury and premium brands?
Yes. The playbook shifts toward brand and retention with less discounting, and the job stays the same: owning the number.
What I do
Four ways to work with me.
Let's grow the margin with the revenue.
I take on a few new clients each quarter. If your brand is ready to grow, let's talk.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
