01
Acquisition by procedure
Search, social and video planned around each procedure and its decision cycle, with creative that stays inside platform rules on before and after imagery.
Fractional CMO for plastic and cosmetic surgery practices
Marketing leadership for plastic surgery practices, from first click to surgery.
I'm Monica Hacker, a fractional CMO for plastic and cosmetic surgery practices. Procedure level acquisition, compliant creative, a consult funnel built for a long decision, and one senior person accountable for the number.
Part of my healthcare work. Based in New York and Miami.
$10M+in ad spend managed
6.2xreturn on ad spend
$2MARR, grown from $300K for one brand
60%lower cost to acquire a customer
“She doesn't just come in and tell you what you should be doing. She actually gets in there and does it.”
HuggiesThe pattern
Surgery patients take months to decide. Most marketing gives up after a week.
A patient researching a procedure reads, compares, watches and waits, often for months. Most practices run ads to a consult form, call the lead once or twice, and lose track. The patients who would have booked in month three never hear from the practice again.
So I start with the whole path. Which procedures bring the patients you want, how long they take to decide, where they drop between inquiry, consult and surgery, and what each booked surgery is worth. Then the plan, in priority order.
What I run
How an engagement usually works.
02
A consult funnel for a long decision
Fast first response, virtual consults, deposits, and follow up that keeps going for months without someone having to remember.
03
Reporting on booked surgeries
Cost per consult and cost per booked surgery by procedure, so spend goes where the revenue is.
Who this is for
Who I tend to work best with.
A plastic or cosmetic surgery practice with real media spend and a patient coordinator, where inquiries come in but the path from consult to surgery is leaking. Usually the surgeon owns the practice and needs someone senior to own growth.
This sits inside my healthcare work. I also go deeper on dermatology practices and med spas.
Where to start
Start with a Plastic Surgery Growth Audit.
A prioritized read on patient acquisition, the consult funnel, creative compliance and follow up, delivered in 5 days.
What I look at first
- Acquisition: which procedures bring patients and what each one costs
- Consult funnel: where patients drop between inquiry, consult and surgery
- Creative and compliance: before and after imagery, claims and what your ads can say
- Follow up: how long you stay in touch, and what that's worth
- The verdict: where growth is leaking and what to fix first
Starting at $1,500
Delivered in 5 days
What does a fractional CMO do for a plastic surgery practice?
Owns patient growth end to end: procedure level strategy, paid search, social and video, the consult funnel, long cycle follow up, and reporting on cost per booked surgery.
How much does a fractional CMO cost for a plastic surgery practice?
From $8,500 a month, 4 month minimum, review at month 3. Paid acquisition on its own from $4,500 a month. A Growth Audit is $1,500, and it's how most engagements kick off.
Can you advertise cosmetic surgery on Meta and Google?
Yes, inside the rules. Both platforms restrict before and after imagery and procedure claims, and healthcare tracking has its own limits. I build creative and measurement that stay compliant and still convert.
Why don't our consults turn into surgeries?
Usually slow follow up, no structured nurture after the consult, or financing that comes up too late. The audit shows where patients drop and what it's costing you.
What I do
Four ways to work with me.
Let's turn more consults into surgeries.
I take on a few new clients each quarter. If your practice is ready to grow, let's talk.
Book a call →Thirty minutes. Bring your numbers, or just bring the problem. You'll leave knowing what I'd fix first.
