Growth Notes · AI search for med spas
How ChatGPT picks a med spa
Patients don't just search "Botox near me" anymore. They ask ChatGPT, and it answers with five names and a map. Here's what it looks at, and how your practice gets on the list.
By Monica Hacker, fractional CMO · October 22, 2026
I asked it the way a patient would.
Five names. One map. No ads.
Here's what ChatGPT said when I asked it where to go in Miami.
What's the best med spa in Miami for Botox and filler? Give me specific names.
ChatGPT
- Randy Lindgren Aesthetic RejuvenationUpper East Side
- Azala Skin ClinicCoconut Grove
- NuYou Medical AestheticsDowntown
- Miami Surgical MedSpaMiami
- Andres Bustillo, MD, FACSSouth Miami
Miami has hundreds of places that inject Botox. Five made the answer. That's the whole shortlist for a patient who asks.
It told me what it looked at.
ChatGPT said it built the list from three things: provider listings, treatment offerings and review data.
It also said what it weighs most: injector expertise, natural looking results and medical oversight. Not the decor. Not the Instagram following.
That's good news for a practice with great injectors and a quiet online presence. It means the fix is mostly about making what's already true about you easy to find.
Step one
Check where your practice stands
Ask like a patient
Log out of ChatGPT and ask: best med spa in [your city] for [treatment]. Logged out matters, because your own history skews the answer.
Run your top three treatments
Botox, filler, laser, whatever brings in your best patients. A practice can make the list for one treatment and miss it for another.
Ask what it says about you
Ask about your practice by name, then: "What do people complain about?" Whatever it says is what every patient who asks hears.
Ran this and didn't see your practice? That's exactly what I fix.Or DM me "CHECK" on LinkedIn.
Book a call →Step two
Get on the list
Make your listings complete
Your Google Business Profile and other listings are the provider data it reads. Name every treatment as its own service, add hours, photos and the right categories, and keep the details the same everywhere.
Give every treatment a page
One page per treatment that names your injectors, their credentials and your medical director. That's the expertise and oversight it says it weighs, written down where it can read it.
Get reviews that name the treatment
"She did my lips and they look like me, just better" beats five stars and "great place." Reviews that name the treatment and the injector give it something to quote.
Is ChatGPT sending patients to you,
or the place down the street?
Let's find out.
I'll run real patient questions for your city and treatments through ChatGPT and show you who gets named, who doesn't, and what I'd fix first.
Book a call →Or see how I work with med spas.
Monica Hacker, fractional CMO for healthcare and beauty brands. I help med spas, dermatology and plastic surgery practices get more of the right patients, including from AI search.
Questions practices ask me
How does ChatGPT decide which med spa to recommend?
When I asked it for the best med spa in Miami for Botox and filler, it said it built the list from provider listings, treatment offerings and review data, and that it weighs injector expertise, natural results and medical oversight over decor or Instagram. It answered with five names and a map.
How many med spas does ChatGPT recommend?
In my test it named five, each with a neighborhood and address, on a map. If your practice is not one of those five, that patient never sees you.
How do I check if ChatGPT recommends my med spa?
Log out and ask the way a patient would: best med spa in [your city] for [treatment]. Run it for your top three treatments. Then ask what it knows about your practice by name, and what people complain about.
How does a med spa get recommended by ChatGPT?
Make your listings complete, with every treatment you offer named as a service. Build a page for each treatment that names your injectors, their credentials and your medical director. And get reviews that name the treatment and the injector, not just five stars.
Who is this for?
Med spas, aesthetic clinics, dermatology and plastic surgery practices that are already spending on growth and want to know where they stand in AI search. Written by Monica Hacker, a fractional CMO for healthcare and beauty brands.
Want to know if ChatGPT is naming your practice?
Book a call →