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Fractional Growth Partner

Paid media. Funnel strategy.

Creative alignment.

15

Years of
Experience

$500K+

Monthly ad budgets managed.

200+

Funnels built

and optimized

About Monica

NYC-based growth strategist with big agency roots and three years running my own practice, leading $500K+ monthly campaigns that merge sales, digital, and creative to drive revenue.

Hacker House's Proven Results

$25M+ Revenue Driven

Revenue driven

through paid media

4X ROAS

Return on ad spend

across paid campaigns

1M+ Leads Generated

Qualified leads generated across funnels

60% CAC Reduction

Lower cost to

acquire each customer

The Right Ideas,

Communicated well,

Change Everything

Worked with the Best
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Services

01

Paid Media Strategy & Management

Meta, Google, LinkedIn, Pinterest, I manage performance campaigns with a focus on cost control and scale. Whether your budget is $10K or $500K/month, I make sure it’s working toward real growth.

02

Funnel Strategy & Conversion Optimization

Growth doesn’t stop at the click. I map the full journey, landing pages, offer flow, post-click experience, and find where performance is leaking (and how to fix it).

03

Creative & Performance Alignment

Most creative teams don’t have clear direction. I help build testing plans, decode what’s working, and make sure creative and media are aligned, so content actually drives results.

04

Growth Ops & Founder Support

I help teams move faster and make better decisions. From dashboards to workflows to campaign prioritization, I clean up the backend so execution isn’t messy, and founders aren’t guessing.

Full-funnel strategy for measurable, profitable growth.

Sectors I’ve
Helped Grow

Real brands. Real budgets.

Real results.

DTC Brands

Clients: watches, wellness, and womens + mens lifestyle brands

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I help DTC brands test, learn, and scale fast.
 
Paid strategy is built to validate offers, grow efficiently, and improve ROAS across Meta,
Google, and retargeting.

Fitness 

Clients: Barre Definition, Lululemon Studio, On Cloud, 105 Fitness

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I’ve helped fitness platforms and studios go from “cool concept” to revenue engines, managing paid strategy across Meta, Google, and the funnel.
 
Think: CAC control, YoY growth, and clear reporting.

Healthcare & Patient Acquisition

Clients: Valley Health, Prevarian, Magnus Corp, Maricich Health, Valoris Health Park

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I build lead gen and enrollment funnels for health orgs, health plans, and behavioral hospitals. From multilingual Meta campaigns to HIPAA-friendly strategy and pacing, I help healthcare teams grow with clarity.

Tech & Finance

Clients: Fintech startups, national banks, financial services teams

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I lead paid media for tech and finance brands driving user growth and lead gen through structured, data-backed campaigns.
 
Funnels are built to scale efficiently with clear tracking, strong performance, and smart spend.

CPG Brands

Clients: Huggies, Stitch Fix Kids, Scott’s Paper Towels

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 I lead paid media for national CPG brands, building promo strategies that scale with seasonality, search demand, and ROAS in mind. Campaigns focus on full funnel growth, retail conversions, and long term customer value.

Let's ignite your digital success

Book Your Free Strategy Session Now

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